About coaching

What is coaching?

• “Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential” – International Coach Federation (ICF).
• “Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them”. 
• “The key function of both coaching and mentoring is to help people to change the quality of their thinking on issues important to them. One of the tools of effective coaches and mentors are powerful questions – questions that encourage a person to take a look at their goals from various points of view” – David Clutterbuck, one of the world’s leading experts in coaching, author and co-author of more than 60 books, most of which are devoted to coaching and mentoring. 
• “Coaching is a method of unlocking the potential of employees and teams, a method of managing, a way of treating people, a way of thinking, a way of being” – Sir John Whitmore, one of the UK’s leading business trainers, creator of the popular GROW coaching model, author of leadership and coaching books.

What issues do people approach the coaches with?

Coaching makes it possible to:

• find a way to achieve goals
• find alternative solutions
• recognize self-defeating behavior
• realize your role in the project
• find resources to achieve goals
• clearly visualize the end result
• find opportunities instead of reasons for failure
• create a clear plan
• quickly find a creative solution
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  How is coaching different from other methods?

A coach does not give answers or advice, as an expert, consultant or business trainer. The coach also does not analyze your past or traumatic experiences, like a psychologist or psychotherapist.
The coach works with healthy people who want to achieve a goal and this work is based on the belief that the client has all the necessary resources for the desired result, and can find these resources and use them effectively. The responsibility for achieving this goal lies with the coach’s client.

A coaching session s a one-on-one conversation (50–70 minutes) between a coach and a client, during which the client addresses his issues and moves towards the intended goal.

The number of coaching sessions is determined individually for each person. However, we recommend planning at least 5 coaching sessions (2-3 coaching sessions per month) to obtain the desired result from coaching.

Before concluding a coaching contract with a coach,you will have the opportunity to get to know the coach in the format of a free introductory conversation. The purpose of this conversation and a subsequent pause of several days are to allow you to make an informed decision about choosing coaching as a tool and matching the coach’s personality with your expectations / standards.

All coaches of the ISTOK International Coach Centre comply with the ICF (International Coach Federation) code of ethics, which assumes complete confidentiality when working with the client.

The result of individual coaching is a clear vision by the client of the goal, how to achieve it, specific actions to be taken, as well as increased awareness and understanding of their individual attributes and strengths.

According to statistics, 70% of Fortune 500 companies (the most successful companies in the world) use coaching. At the same time (according to the Fortune magazine report), managers describe the sixfold return on investment in relation to the cost of coaching for their companies.